How to sell books online- UX Case Study

Save time and money by selling/purchasing old books


People buy book(s) which might not be of much use to them once they have read the book(s). But, there might be another person who would wish to read the same book(s).

Duration of the task

4 Weeks

Problem Statement

People buy book(s) which might not be of much use to them once they have read the book(s). But, there might be another person who would wish to read the same book(s).

How can we create a meaningful solution for both book owners and buyers to buy these second-hand books at cheaper prices and make/save money.

Who is the app for? (Proto Persona)

While doing the information gathering, I understood the major problems for students, and two major personas came forward.

Buyer Persona

2. The frugal master- trying to make an extra buck by any fair means.

Seller Persona


How the App will work

Offline Buy/Sell- I assume that majority of book prices lie around Rs 100 to 500, So it will be difficult for the platform to purchase it and then resell it including their cost and margin. Because of 2 reasons,
a) Logistic cost- To arrange pick up and then to deliver it along with returns will be very costly as compare to the books price in India.
b) Variety of books available in the market- There are lots of publication houses available in India and School/Universities also prefer to publish their own books. Therefore it will be difficult to maintain this huge database.

So on this platform, the seller will post their book ad, finalize the deal on chat and meet the buyer offline to sell their books.

Understanding the User Flow

As it always goes, to design a solution, you need to understand the problem first. Although, the task was to create a Book app, it was very essential to research the pre and post Deal phase.

We are not selling a product, we are selling experience. Hence I feel it’s really important to understand the emotional side to user — their motivation, fears, feelings etc.

But first, let’s break the journey into smaller part and analyse each one of them.

Let’s have a quick look at each of the stages.

Stage 1: First look, user is excited to go further and check as much as possible about the experience. At this stage, we need to provide smoother experience to the seller to post an ad. And as much as possible books option to the buyer to retain them.

Stage 2: Pre Deal Stage: Seller should be notified when receives an offer and should respond quickly. As per privacy concern we would like to hide personal details on the platform. And after accepting the offer users can share their details on chat.

Stage 3: Post Deal Stage: Location shared should be accurate. This stage depends on Arrival of user at location on time, Quality of book and how the payment is made.

Planning and wireframes

I created few paper prototypes to understand the flow then, I started working on Wireframes to finalize the requirements and elements. While working on these I was able to visualize the complete flow.


Key Product Metrics

As this will be a completely new product in the market, metrics will be very crucial in this stage and a lot will depend on marketing as well. How we will spread the word to the audience. Because if there is no user, there will be no metrics.

I noted down Key product metrics which are crucial to measuring the success/failure of the product.

Phase 2 Plan

Conclusion Note

Thanks for reading the article. It was a really interesting task and I thoroughly enjoyed working and researching for it. Let me know what you think! Bye!

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User Experience Designer