How to Sell UX Design to Clients

As with all areas of expertise, it can be a challenge to sell User Experience (UX) design to clients. It’s a good idea to be very clear on the benefits of UX to help you overcome this challenge.

What are the Benefits of UX to a client?

UX design and user-centered design (UCD) cost money. There’s no getting around that, which means there are still plenty of organizations out there that will resist a UX design or UCD approach as part of their development methodology. After all, finances are rarely unlimited and companies are competing in a cutthroat global marketplace.

This means both UX consultants (operating outside of a company) and UX designers, and would-be UX designers, within a company will need to have the knowledge and skills to sell the benefits of implementing UX during their careers.

Companies are going to be concerned most of all with return on their investment in UX. So we’ve developed a list of concrete business reasons to employ UX design on projects.

The Benefits of UX Design

  1. Products that meet the user’s needs — If your users are involved in the design process then your final product should meet their needs. That should deliver a more commercially viable offering and thus higher levels of profit for the company.

These direct benefits lead to some indirect benefits too:

  • Lower costs to the business of product development — Well defined projects which are on time and on budget are less expensive than those that are continually redefined.

I hope, that this information will be beneficial to you. For more works, follow me on Dribbble & connect with me on LinkedIn.


User Experience Designer