How we can make your stock investment easier - UX case study

Alfa -Social Trading App

About the App

User Goal

Business Objective

My Role

The Approach

Competitor Research

Affinity Mapping

Affinity Mapping

User Persona

User Persona 1
User Persona 2

Insights from the research

Pain Points

Finding a solution for investors

User Story Mapping

Information Architecture

Wireframes & Iterations

Detailed Designs and Prototyping


Home Screen

Buy Stocks

Buy Stocks



My Positions

Activity Feeds

Landing Page Link

All Done!

User Experience Designer